[et_pb_section fb_built=”1″ prev_background_color=”#fffbe3″ admin_label=”Project Info” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#5e774f” background_image=”http:\/\/studioycidesign.fr\/wp-content\/uploads\/2025\/05\/Laidgumes@4x-1.png” parallax=”on” custom_padding=”||0px|||” top_divider_style=”wave” top_divider_height=”40px” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”-78px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||55px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/studioycidesign.fr\/wp-content\/uploads\/2025\/05\/leslaidgumes-19-scaled.png” title_text=”leslaidgumes-19″ _builder_version=”4.27.4″ _module_preset=”default” min_height=”100px” custom_margin=”82px||39px|||” animation_style=”slide” animation_duration=”1500ms” animation_delay=”100ms” border_radii=”on|48px|48px|48px|48px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/studioycidesign.fr\/wp-content\/uploads\/2025\/05\/laid@4x-scaled.png” title_text=”laid@4x” _builder_version=”4.27.4″ _module_preset=”default” width=”55%” module_alignment=”center” animation_style=”slide” animation_duration=”1500ms” animation_delay=”100ms” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”b2a72de3-efc2-4fe5-b372-691a04f9e582″ header_text_color=”#a61b17″ header_4_font=”|500||on|||||” header_4_text_color=”#d5d869″ custom_margin=”||0px||false|false” animation_style=”slide” animation_duration=”1500ms” animation_delay=”100ms” global_colors_info=”{}”]<\/p>\n
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Les Laidgumes<\/b> est une coop\u00e9rative engag\u00e9e qui r\u00e9cup\u00e8re des l\u00e9gumes dits “moches”, invendables en grande distribution, pour leur offrir une seconde vie. L\u2019objectif de l\u2019identit\u00e9 visuelle : rendre ce projet \u00e0 la fois moderne, color\u00e9 et amusant<\/b>.<\/span><\/p>\n J\u2019ai d\u00e9velopp\u00e9 un univers graphique vibrant et p\u00e9tillant, autour de teintes vertes, oranges et jaunes, pour rappeler la fra\u00eecheur et la diversit\u00e9 des l\u00e9gumes<\/span>. Pour renforcer l\u2019attachement \u00e0 la marque, j\u2019ai cr\u00e9\u00e9 une s\u00e9rie de petits icons-l\u00e9gumes<\/b>, ainsi que des posts Instagram<\/b> avec des phrases amusantes et <\/b>d\u00e9cal\u00e9es. Le ton visuel et \u00e9ditorial vise \u00e0 cr\u00e9er de la sympathie, tout en valorisant les engagements \u00e9thiques et responsables de la coop\u00e9rative.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Gallery” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#5e774f” custom_padding=”3px|||||” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”off|desktop” _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1800px” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” animation_style=”slide” animation_duration=”1500ms” animation_delay=”100ms” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/studioycidesign.fr\/wp-content\/uploads\/2025\/05\/leslaidgumes-scaled.png” title_text=”leslaidgumes” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” border_radii=”on|48px|48px|48px|48px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/studioycidesign.fr\/wp-content\/uploads\/2025\/05\/leslaidgumes-22-scaled.png” title_text=”leslaidgumes-22″ _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|48px|48px|48px|48px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”off|desktop” _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1800px” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”||0px||false|false” animation_style=”slide” animation_duration=”1500ms” animation_delay=”100ms” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/studioycidesign.fr\/wp-content\/uploads\/2025\/05\/leslaidgumes-24.png” title_text=”leslaidgumes-24″ _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|48px|48px|48px|48px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/studioycidesign.fr\/wp-content\/uploads\/2025\/05\/leslaidgumes-23.png” title_text=”leslaidgumes-23″ _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|48px|48px|48px|48px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/studioycidesign.fr\/wp-content\/uploads\/2025\/05\/leslaidgumes-20-scaled.png” title_text=”leslaidgumes-20″ _builder_version=”4.27.4″ _module_preset=”default” border_radii=”on|48px|48px|48px|48px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ0MSJ9fQ==@” button_text=”Voir les autres projets” button_alignment=”center” _builder_version=”4.27.4″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”30px” button_text_color=”#fffbe3″ button_bg_color=”#e35119″ button_border_width=”0px” button_border_radius=”41px” button_icon=”||fa||900″ hover_enabled=”0″ global_colors_info=”{}” button_text_size_last_edited=”on|phone” sticky_enabled=”0″ button_text_size_phone=”23px” button_text_size_tablet=”30px”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" L’image de marqueLes Laidgumes est une coop\u00e9rative engag\u00e9e qui r\u00e9cup\u00e8re des l\u00e9gumes dits “moches”, invendables en grande distribution, pour leur offrir une seconde vie. L\u2019objectif de l\u2019identit\u00e9 visuelle : rendre ce projet \u00e0 la fois moderne, color\u00e9 et amusant. J\u2019ai d\u00e9velopp\u00e9 un univers graphique vibrant et p\u00e9tillant, autour de teintes vertes, oranges et jaunes, pour […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-224088","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t